MEAT THE TRUTH

19-05-2008
World premiere of documentary ‘Meat the Truth’ in London

The climate problem lies on our plate


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The Nicolaas G. Pierson Foundation (NGPF) today presented the very first documentary on livestock farming’s contribution to the emission of greenhouse gases. The premiere of Meat the Truth was held at the Odeon West End cinema in London’s Leicester Square. The film, presented by the Dutch Party for the Animals’ leader Marianne Thieme, forms an addendum to earlier documentaries on climate change, which failed to address one of the biggest causes of global warming. Numerous reports produced by renowned scientists from the World Watch Institute, the Food and Agricultural Organisation of the United Nations, the Profetas project and the Intergovernmental Panel on Climate Change (IPCC), were translated by researchers at the NGPF and the Free University Amsterdam into a concise visual document, which explains the impact of meat consumption on climate change, the use of natural resources and hunger in the world.

The film acts as an erratum to earlier films on climate change, such as Al Gore’s An Inconvenient Truth, which while convincingly drawing attention to the issue of global warming, failed to mention one of the most important causes thereof. Meat the Truth demonstrates that worldwide the livestock industry is a far greater cause of global warming than all of the cars, lorries, planes and ships added together. The issues of the impact of livestock farming on water shortages and the unequal distribution of food resources are also raised in this documentary.

At the end of the film, practical solutions to tackle climate change at the level of the individual consumer are presented. The solutions have been calculated by scientists at the VU University Amsterdam and make it pertinently clear just how simple it could be to reduce greenhouse gas emissions in large amounts. Here is just one example: if all people in the UK decided to eat no meat for three days a week, then this would make as many carbon savings as if the entire population of the UK switched to using a more energy-efficient refrigerator and freezer, an efficient washing machine, an efficient dishwasher, an efficient tumble-dryer, installing double-glazing in all homes, everyone using a high efficiency condensing boiler and the insulation of the facades of all homes in the UK: in total 38 megatons. Even if people in the UK ate less meat for just one day a week, that would make a huge difference. It would be the same as taking five million cars off the UK roads.

The NGPF is the scientific bureau of the Party for the Animals; the worlds’ very first party to be represented in parliament. For the documentary Meat the Truth, recordings were made in Washington DC, Norfolk (Virginia), Seattle and Amsterdam. Many celebrities participated in the making of the film such as Pamela Anderson, Bill Maher, Emily Deschanel, Tony Denison, James Cromwell, Elaine Hendrix, Kate Flannery , Debra Wilson Skelton, Joy Lauren, Esai Morales, Wayne Pacelle, Howard Lyman, and many others. Meat the Truth was produced by Claudine Everaert and Gertjan Zwanikken of Alalena productions. The film will be shown in movie theatres and art house cinemas throughout the world (Amsterdam, New York, Washington DC, Los Angeles, Beijing, Singapore, Barcelona, Dresden, Sao Paulo and Brussels) and will then be released on DVD.

The Nicolaas G. Pierson Foundation believes that the film will make a valuable contribution to the social discussion about a transition to a more plant-based and thus also a more humane society. The NGPF also hopes that the film will provide a showcase for prominent scientific reports, which have thus far proved inaccessible to the general public.